Commercial Branding across all Business Segments is a key enabler for growth and competitive advantage. The incumbent will work with country marketing teams to develop and support the branding strategy through a structured process.
The ideal candidate will thrive in a cross-functional and collaborative environment and have a deep understanding of LafargeHolcim’s target audience. He /She will be responsible to transform our various initiatives and innovative product offerings into a compelling narrative that inspires users. In addition, the position will also play a critical part in internal brand strategy and go-to-market processes to help bring company programs to consumers in a holistic and consistent way.
He / She will support the Head of Commercial Branding to enable Group transformation through leveraging the power of local brands to create an emotional link with the end-user and eventually build loyalty and price premium.
He/she will provide expertise and support to the regions and countries for products/commercial brand management, media planning and brand equity measurement.
He/She will also support the countries in managing the Net Promoter Score process especially in setting up and training the country resources.
Additionally He/she is also responsible for management of global product/commercial brands and facilitating execution. He/she is also expected to support the Segment teams in charge of global offers such as Infrastructure, Oil & Gas and Read-mix.