• Commercial Branding Manager

    Posted Date 3 months ago(8/27/2018 2:13 AM)
    Job Code
    Marketing and Innovation
    # of Openings
  • Overview

    Commercial Branding across all Business Segments is a key enabler for growth and competitive advantage. The incumbent will work with country marketing teams to develop and support the branding strategy through a structured process.


    The ideal candidate will thrive in a cross-functional and collaborative environment and have a deep understanding of LafargeHolcim’s target audience. He /She will be responsible to transform our various initiatives and innovative product offerings into a compelling narrative that inspires users. In addition, the position will also play a critical part in internal brand strategy and go-to-market processes to help bring company programs to consumers in a holistic and consistent way. 


    He / She will support the Head of Commercial Branding to enable Group transformation through leveraging the power of local brands to create an emotional link with the end-user and eventually build loyalty and price premium.


    He/she will provide expertise and support to the regions and countries for products/commercial brand management, media planning and brand equity measurement.


    He/She will also support the countries in managing the Net Promoter Score process especially in setting up and training the country resources.


    Additionally He/she is also responsible for management of global product/commercial brands and facilitating execution. He/she is also expected to support the Segment teams in charge of global offers such as Infrastructure, Oil & Gas and Read-mix.


    • You will work with countries on
      • Creating a system for countries to self-evaluate their proficiency in commercial branding.
      • Create and deploy training programs for improving the competency levels of country teams on commercial branding topics including developing effective value propositions.
      • Create a deploy mechanism for best practice sharing on the topic of commercial branding.
      • Provide in country hands on support, in select projects, to develop value propositions, commercial strategy and effective execution of brand strategy.
      • Tracking the development of the brand equity in countries.

    • You will work with group Business Segment managers on:
      • Support in developing a branding strategy to for new product / service solutions.
      • upport in development on transfer kits for new products / services. 
      • Support in developing the framework and content for digital expression of our commercial brands

    • You will support countries by directing the identification, development and execution of CXM methodologies and tools (including NPS) to drive business decisions and tactical execution plans that achieve financial goals




    • University degree, preferably Master’s degree in Business Administration, Marketing
    • Post graduate in Business Management is an advantage


    • 7+ years’ experience in Marketing in a business or country
    • Major and proven success in Marketing nileor branding in a business or country
    • Experience (Min 3 years) in sales or business management role.
    • Experience (min 3 years) in management positions in multinational and multi-cultural environments

    Knowledge & Skills

    • Expert level understanding of Marketing strategy and translating it into an appropriate Commercial branding strategy
    • Expert level in most facets of branding
    • Understanding business finance
    • Successful experience in developing and managing product/commercial brand strategy on elements such as naming, positioning, identity, execution and valuation.
    • Experience in managing an NPS process is a plus.
    • A high degree of personal initiative, as well as outstanding interpersonal, teamwork, communications and process facilitation skills are required.

    Language Requirements

    Fluent in English. Additionally any other language widely spoken in the Group is a plus

    Travel Requirements

    Able to travel extensively (30-50%) to work locations.


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